Traffic Management Software for Radio & TV Networks | AdMaster

Synchronized. Efficient. Scalable.
The Future of Network Traffic Management.

Your network is a complex machine. Is your traffic software a powerful engine or a rusty anchor holding you back? Discover a modern platform built to unify your operations and drive revenue across all your stations.

Find Out More

Is Your Current Software Holding You Back?

We understand. Changing your traffic software is one of the biggest decisions a network can make. It's the heart of your revenue operations, and the fear of disruption is real. But is the fear of change causing you to overlook the insane price that you are likely paying for a solution based on the platform and algorithm from the late 90s?

AdMaster | Manual traffic scheduling

The 'Perpetual License' Trap

You bought a buyout license years ago. Even if you've been paying for updates, the core of the software is likely based on technology from a different era. We've discovered that some well-known 'legacy' systems still run on database formats from 1997. In essence, you are driving a 70s Buick with no air conditioning that runs under 10 miles per gallon, and paying the (cosmetic) updates and support as if it were the latest Tesla.

AdMaster | Playout Module

The "Industry Standard" Illusion

You're already paying a hefty monthly or annual subscription fee, but this is no guarantee of modern technology. Many subscription-based systems are just older software repackaged for a recurring revenue model. Worse, these older systems often lack the stability of modern cloud platforms. You shouldn't have to check social media groups to find out if the entire system is down again. Your station's core operational tool should just work, reliably, every time.

Why Networks are Switching to AdMaster

The Unmatchable Value of AdMaster

AdMaster | CheckmarkTrue Real-Time Network Synchronization

This is where AdMaster truly shines. Our smart algorithm doesn't just fill ad breaks; it synchronizes them across your entire network in real-time. For every ad block, AdMaster instantly finds the station with the longest duration and automatically tops up all other stations to match. If a salesperson adds a new campaign on a station at one end of the country, the schedules for all other stations are adjusted within seconds, without anyone lifting a finger.

We know of networks where traffic managers spent up to 4 hours per day manually calculating and adjusting ad block durations. AdMaster eliminates this entire process. That's hours of expert time freed up, every single day.

AdMaster | CheckmarkUnlimited Users and True Remote Collaboration

Every AdMaster license for your stations includes unlimited users. Your sales teams in different regions, central management, accounting, and production can all have their own access with specific permissions. Manage your entire network from a central office, a regional hub, or a home office. Local salespeople can run local campaigns, while a manager can oversee and add campaigns to any station in the network.

You can even grant access to your clients to create their own campaign schedules, effectively turning AdMaster into your own private programmatic advertising platform - all included in the standard price.

AdMaster | CheckmarkA Transparent Pricing Model That Scales

Our pricing is simple and transparent: one license per unique traffic log. If 24 transmitters air the same ad blocks, you need one license. If you have 6 regional splits, you need 6 licenses. Crucially, our price per license progressively drops as you add more stations to your network. Compared to legacy systems costing hundreds of dollars per month plus setup fees, AdMaster provides unparalleled power for a fraction of the cost.

AdMaster | CheckmarkA Modern, Constantly Evolving Platform

AdMaster is a living, breathing product. We are in a constant cycle of development, listening to the needs of stations like yours and adding powerful new features. We are the complete opposite of the 'maintenance-only' model, where you pay just to keep an old system running. With AdMaster, you are investing in a platform that evolves with the industry.

Need a Tailor-Made Solution?

For networks with truly unique operational requirements, we go beyond our standard platform. We offer fully customized, dedicated versions of AdMaster. Our development team can work with you to adapt the software to fit your exact workflow.

Tell us your challenge, and we'll build the solution. Some examples of what we can develop for your network include:

Custom Integrations:

AdMaster | Checkmark

Seamless integration not just with specific or proprietary playout systems, but with any of your existing platforms, including custom in-house CRM solutions.

Custom Algorithm Behavior:

AdMaster | Checkmark

Modify the scheduling algorithm to follow your unique business rules. For example, we can ensure that ads for supermarket chains always air first in a break, followed by ads for restaurants or banks.

Predefined Daypart Models for fast and easy campaign scheduling

AdMaster | Checkmark

Build your station's unique scheduling structure directly into the system with predefined daypart models (e.g., 'Morning Show 7-10h', 'Afternoon Drive 14-18h') for faster and more consistent campaign setup.

A Stripped-Down, High-Speed Version:

AdMaster | Checkmark

For ultimate performance, we can create a minimalist version of AdMaster for your network, removing all functions you don't use for even greater speed and reliability.

White-Labeled Platform:

AdMaster | Checkmark

Launch your own branded traffic management solution powered by AdMaster's proven engine. 

Exclusive Outputs & Interfaces:

AdMaster | Checkmark

We can create an output format exclusively for your proprietary playout system and an interface that only features the language(s) your team uses.

Dedicated Server:

AdMaster | Checkmark

All custom solutions run on a dedicated server, ensuring your specialized system's performance is isolated and guaranteed. Custom pricing is calculated on request, based on the specific complexity of your network's requirements

AdMaster | The benefits

Need to Outsource the Operations?

For many growing networks, the most strategic move is to focus the core team on what they do best: sales and creating great content. For this, we offer a powerful solution through our sister company, IT4RADIO.
The team of experienced traffic professionals can act as your dedicated, remote traffic department. They use the full power of the AdMaster platform to manage your entire inventory, schedule complex network campaigns, handle reconciliation, and provide detailed reports. It’s the ultimate way to leverage a world-class traffic system while keeping your internal team lean and focused on growth.

Explore Strategic Outsourcing Options with IT4RADIO

Ready to Build a More Efficient Network?

AdMaster | Start Free Trial

Schedule a Demo Call

Let's have a strategic conversation. We can discuss your network's specific challenges and goals, and demonstrate precisely how AdMaster can be configured to help you achieve them.

Book a Demo Call
Demo Call

Request a Multi-Station Quote

Get a clear, personalized quote based on the number of stations in your network. Discover how our progressive discounts make AdMaster an incredibly smart financial decision.

Request a Quote
AdMaster | Contact Us

Inquire About Custom Solutions

Have a complex integration or a unique requirement? Start a conversation with our development team to explore the possibilities of a tailor-made AdMaster solution.

Contact Us